Cole Don Media

Colorado Paid Advertising Agency

Cole Don Media isn't your average Colorado Paid Advertising Agency. We have our finger on the pulse of the latest industry trends. Cole Don Media stays ahead of the curve, always one step ahead of the competition. We don't settle for mediocrity, but instead strive for advertising excellence. Our passion for the craft is palpable, and our commitment to delivering results for our clients is unrivaled.

Paid Advertising 101

Let's dive into the realm of online paid advertising services. This is where businesses and organizations can unleash their products and services to the digital world through various ad platforms such as Google Ads, Facebook Ads, and more. With these services, companies can connect with a massive and specific audience through high-visibility and interactive advertisements. By securing ad space on these platforms, businesses can showcase their ads to potential customers who are primed to dig what they got to offer. So, it's like hitting two birds with one stone - reach a large audience and increase chances of conversions.

Google Ads

Businesses may create and display advertisements with Google Ads to reach potential consumers through search engines, websites, and mobile applications.

Facebook Ads

Through sponsored posts, display ads, and video content, Facebook advertising provides a platform for companies to connect with their target audience.

Instagram Ads

Sponsored posts, story advertising, and in-feed ads, helps you reach your target audience on Instagram by producing and showing eye-catching ads.

LinkedIn Ads

LinkedIn Ads is a platform that enables companies to connect with professionals and decision-makers on the biggest professional networking site in the world.

Pinterest Ads

Increase conversions by developing and marketing aesthetically attractive content as pins, promoted pins, and shopping ads on the Pinterest social network.

TikTok Ads

Using sponsored content and in-feed video advertisements on TikTok helps advertisers connect with and interact with a younger target audience.

Paid advertising can skyrocket your ROI.

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More Reach

Businesses can reach more people with paid advertising than they would through organic channels, especially in a shorter period of time.

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Highly Targeted

Platforms for paid advertising include options to target particular demographics, interests, behaviors, and geographic areas, assisting in ensuring that the intended audience sees the ads.

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Cost-Effective

When compared to conventional advertising techniques, paid advertising lets you manage your budget and advertising spend.

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Measurable

Paid advertising offers useful information and insights on the effectiveness of campaigns, enabling businesses to monitor their return on investment and plan future efforts with confidence.

Paid Advertising Packages & Pricing

3 Month Contract
Basic Paid Advertising
$100 – $5,000/month ad spend (paid to networks)
2,000 keywords for PPC campaigns
Google PPC
Bing PPC
Facebook Ads
Instagram Ads
LinkedIn Ads
Pinterest Ads
TikTok Ads
Campaign development, strategy, copywriting, testing
$600 Per Month
3 Month Contract
Pro Paid Advertising
$5,000+/month ad spend (paid to networks)
10,000 keywords for PPC campaigns
Google PPC
Bing PPC
Facebook Ads
Instagram Ads
LinkedIn Ads
Pinterest Ads
TikTok Ads
Campaign development, strategy, copywriting, testing
13% of Ad Spend Per Month

Our Testimonials

At Cole Don Media, we understand the importance of customer feedback and are grateful for every opportunity to receive input from our clients about our paid advertising services. Your opinions and suggestions play a vital role in shaping our ability to deliver exceptional solutions that exceed your expectations.

 

5/5
Top SEO Agency in Longmont
Top Social Media Marketing Agency in Longmont
Top Web Designer in Longmont

Paid Advertising FAQ

In pay per click (PPC) advertising, you only pay when a person clicks on the advertisement and is sent to your website, and the ads are often placed on search engine results pages (SERPs) or other websites. This makes it an affordable option to accomplish your marketing objectives by bringing targeted visitors to your website.

Bidding on keywords associated with your goods or services is how PPC advertising operates. Your ad could show up on the SERP along with advertising from other advertisers when a user searches for one of these terms. Your bid amount, as well as the ad’s relevancy and quality, ultimately decide where it appears on the page. Regardless of whether the consumer makes a purchase or completes any other desired activity on your website after clicking on your ad, you are still charged the amount you bid.

 

PPC advertising offers several benefits, including:

  • Quick results: PPC ads can start driving traffic to your website almost immediately.
  • Targeted traffic: PPC allows you to target specific keywords and demographics, so you can reach a highly-qualified audience.
  • Measurable results: PPC advertising provides detailed performance data, so you can track the success of your campaigns and make data-driven decisions.
  • Flexibility: PPC advertising is flexible and scalable, allowing you to adjust your budget and targeting as needed.

 

To measure the success of a PPC advertising campaign, you can track key metrics such as:

  • Cost per click (CPC): The average amount you pay each time someone clicks on one of your ads.
  • Click-through rate (CTR): The ratio of clicks to impressions, or the number of times your ad was displayed.
  • Conversion rate: The percentage of clicks that resulted in a desired action, such as a sale or lead.
  • Return on ad spend (ROAS): The return on investment you received from your PPC advertising campaign, calculated as revenue divided by ad spend.

 

Some common mistakes to avoid when running a PPC advertising campaign include:

  • Not researching keywords: Failing to research and target the right keywords can result in low-quality traffic and poor performance.
  • Ignoring negative keywords: Not including negative keywords in your campaigns can result in wasting ad spend on irrelevant clicks.
  • Neglecting landing pages: Not optimizing landing pages for PPC traffic can result in high bounce rates and low conversion rates.
  • Overlooking ad copy: Neglecting to write compelling and relevant ad copy can result in low click-through rates and poor performance.

 

Choosing the right keywords for your PPC advertising campaign is critical to its success. Here are some steps to help you choose the right keywords:

  • Start with keyword research: Use tools such as Google’s Keyword Planner to find keywords related to your products or services.
  • Consider relevance and intent: Choose keywords that are relevant to your business and target the right audience. Look for keywords with high commercial intent, such as “buy” or “best”, that indicate a strong likelihood of purchase.
  • Evaluate competition: Check the competition for each keyword, and choose keywords with a lower level of competition for better results.
  • Test and refine: Regularly monitor your PPC campaigns and adjust your keyword list as needed based on performance data.

 

Determining the right budget for your PPC advertising campaign depends on several factors, including:

  • Campaign goals: Consider what you hope to achieve with your PPC campaigns, and set a budget that aligns with your goals.
  • Keyword competition: Consider the competition for your chosen keywords, and set a budget that allows you to compete effectively.
  • Cost per click: Research the average cost per click for your chosen keywords, and set a budget that allows you to bid competitively.
  • Historical data: Consider your historical PPC performance data, and set a budget that allows you to build on past successes and improve weak areas.