Cole Don Media

Brand Guide

Hey there, branders! Ready to take your business to the next level?If you're looking for a comprehensive guide to help you turn your brand into a powerhouse, you've come to the right place.At Cole Don Media, we've got the tools to help you create a distinctive brand identity, craft a memorable logo, choose the right fonts, develop a harmonious color scheme, and more.So let's dive in and get you on the path to success!

The 9 Benefits of a Brand Guide

We’re ready to get started, so let’s start with the amazing benefits of a brand guide!

Consistency, recognition, and efficiency are just a few of the advantages you can expect when you start using one.

From coherence and loyalty to adaptability and growth, a brand guide can help you achieve enhanced brand equity, clarity, and focus like never before.

1. Consistency

Maintaining consistency across all marketing channels is essential for creating a recognizable presence and setting your business apart from the competition. It’s a crucial part of establishing your brand and building brand recognition.

Consistency enables coherence, uniformity, and helps create a unified look and feel across all your marketing. It’s key to successful brand consistency, cohesion, and coherence.

Visual consistency is also important, as it helps to create a unified aesthetic across all marketing channels.

Last but not least, messaging consistency is essential for ensuring brand integrity and helping customers recognize and understand your brand. With consistency comes clarity and trust, so it’s important to ensure that all your marketing channels are aligned with your brand vision and identity.

2. Brand Recognition

Building recognition for your business is essential for standing out from the crowd and getting customers to remember you.

At Cole Don Media, we know that having a strong brand identity is key to creating brand recognition with your target audience. That’s why we focus on creating a well-defined logo design, typography, color palette, and other visual elements that reflect your mission and vision statements.

We also understand how important it is to have a clear brand positioning and brand guidelines so that your brand is easily recognizable and memorable. We make sure that all the pieces are in place for your business to stand out and be remembered.

3. Efficiency

We won’t settle for anything less than efficiency – that’s why we’ll make sure your business rockets to success!

Here at Cole Don Media, we understand that a strong brand comes from an effective brand style guide. This guide includes all of the details needed to create a brand, such as a logo, brand book, and brand elements. Our template ensures that all of these brand identity guidelines, such as brand colors and brand design, are properly implemented.

We’re here to take your business to the next level, with a brand that’s efficient, cohesive, and strong. By following our brand guide, you’ll be able to ensure that your brand is as efficient as possible. With our help, you can have a strong brand identity that stands out from the competition.

We’ll make sure your business reaches the heights you’ve been aiming for!

4. Coherence

Your business deserves to soar, and we’ll help you get there with a brand that’s coherent and consistent!

A comprehensive brand guide not only helps you define your brand’s voice, messaging and values but also helps to define its personality. With a well-crafted brand guide, you can ensure your brand is always aligned and coordinated in all aspects of its presence.

We’ll help you create an extensive, thorough brand guide that’s complete and comprehensive:

  1. A strong brand voice that defines your unique personality
  2. Clear messaging that resonates with customers
  3. Values that serve as the foundation of your brand

Your brand guide will ensure all your branding efforts stay on track and in alignment, so you can make sure your business stands out from the competition.

Next, we’ll discuss how to differentiate your business from others in your industry!

5. Differentiation

Stand out from the crowd and make sure your business is noticed with strategies that differentiate it from the competition!

At Cole Don Media, we understand the importance of building a unique brand identity that will set you apart from the competition. That’s why we focus on creating a style guide that outlines all the brand elements, from fonts to visual identity, to ensure a cohesive brand identity.

We also create a rulebook that outlines the brand strategy, helping to enforce it and ensure consistent brand representation. With our help, you can create a unique brand that will stand out from the rest and give you an edge in the market.

6. Brand Loyalty

We understand that brand loyalty is essential to any business. That’s why at Cole Don Media, we make sure to emphasize this in everything we do.

We believe that brand guidelines are incredibly important, as they help to create brand awareness and ensure that everything you create is cohesive. A style guide ensures that your brand is always recognizable, no matter what parts of your brand you’re showcasing. You want your brand to be consistent, and a visual brand guide can help you do just that.

So when it comes to brand loyalty, Cole Don Media has got you covered!

7. Adaptability and Growth

Adapting and growing your business isn’t easy, but with Cole Don Media, you can rest assured that your success will skyrocket – like shooting stars!

Our comprehensive and detailed brand guide helps you create a consistent brand by providing a step-by-step, in-depth guide that includes a brand guidelines template and style guides. We’ll help you create a brand style guide and a brand guidelines template that will take your brand to the next level.

With our help, you’ll be able to create brand equity that is second to none. So, what are you waiting for? Let us help you enhance your brand equity and take your business to the next level!

8. Enhanced Brand Equity

We know that the best way to enhance your brand equity is to create a comprehensive brand guide that outlines all the elements that make up your brand.

In order to do this, you’ll need to make a list of all the brand elements that you want to represent your brand to the world. This includes everything from graphic design to creative partners that can help you bring your brand to life.

With a comprehensive guide, you’ll be able to make sure that your brand is represented both inside and outside of your organization. That way, you can ensure that your brand needs are met and your brand is being showcased in the best way possible.

Now that you know how to enhance your brand equity, it’s time to focus on the clarity and consistency of your brand.

This means understanding who you are as a brand and how to best communicate that to your target audience.

9. Clarity and Focus

Gaining clarity and focus on your brand will help you communicate effectively to your target audience and ensure you’re representing your business in the best way possible.

Achieving this means setting up clear boundaries for your brand and understanding the do’s and don’ts of your company’s branding.

To give your brand a distinct look, style guide examples can be used to create a uniform look for your products and services.

When you’re creating a brand, words you don’t use can be just as important as the words you do.

Every brand that’s become one of the world’s most recognizable brands has done so by having a strong focus on creating a unique identity that sets them apart from the competition.

A copywriter can help you by ensuring that your message is communicated clearly and concisely to your target audience.

With the right focus and clarity, your brand will be able to reach new heights.

Creating a Distinctive Brand Identity

You’re ready to stand out from the crowd and make a lasting impression – let’s get started defining your unique brand identity!

A great place to start is by creating a brand guide that outlines everything from typeface and logo usage to layout and tangible elements. It’s an invaluable reference tool for all your team members, and a great way for new employees to get up to speed on your brand quickly.

A digital PDF is the perfect way to cover everything, and make sure it’s easily accessible. Just make sure to ask your team for input, so your brand guide truly reflects your company name and values.

Crafting a memorable brand logo is the next step in the process – let’s get started!

Developing a logo that captures the essence of your company is essential for creating a lasting impression. With proper guidance and creativity, you’re creating something that will represent your new brand and will be a critical part of your company’s branding.

When crafting a logo, it’s important to consider the design elements such as color, shape, size, and spacing. Each of these elements should be used to ensure that the look and feel of the logo is on-brand and will make a memorable impression.

To make sure you create a logo that’s truly reflective of your brand, it’s important to create a guideline for yourself and your team. Brainstorm ideas and put together a mood board to determine the best direction for your logo.

Then, create a few versions of your logo and test them out to ensure that you’re getting the desired result. Don’t forget to ask for feedback from your team and customers.

Once you’ve created the perfect logo, it’s time to start thinking about the next step in your brand journey: choosing the right fonts for your brand.

Choosing the Right Fonts for Your Brand

Once you’ve got the perfect logo, it’s time to find the fonts that’ll truly bring your business to life! There’s a lot to consider when selecting the right font, from your brand voice to making it easy to communicate your brand. To make sure you don’t miss a beat, we’ve put together a checklist to guide you along the way:

  • Create a one-page PDF outlining the basic font rules for your brand.
  • Include a list of all the stakeholders and their use cases.
  • Include notes on whether the font should be used in-house or at a high-level.

Using this checklist, you’ll be able to easily identify the right font for your brand. The next section will help you choose the fonts that best fit your brand aesthetic and tone.

Serif VS. Sans-Serif VS. Script/Handwritten

Fonts, oh fonts! The endless dilemma that haunts every designer and writer. Serif, sans-serif, or script/handwritten; which one to choose for the ultimate impact on the readers? Well, let’s dig a little deeper and explore the psychology behind each of these font types, and maybe, just maybe, we’ll find the one that’s perfect for your next project.

Let’s start with the classic serif. Ah, the Times New Roman, the font we all loved to hate in middle school but secretly adore for its elegance and sophistication. The serifs have a certain way of guiding the eyes, leading them from one letter to the next, giving the text a natural flow. And according to studies, that flow induces a feeling of familiarity, trust, and authority in the readers. So, if you want your work to scream “serious business,” go ahead and throw in some serifs.

On the other hand, we have the modern sans-serif. Bold, clean, and minimalist, sans-serif fonts like Helvetica, Arial, and Open Sans are taking over the design world, and for good reason. The lack of serifs makes them perfect for digital mediums, making the text appear more legible on screens. Moreover, sans-serifs are associated with modernism, simplicity, and neutrality, making them a popular choice for branding and marketing materials. If you want your work to scream “innovative and modern,” go ahead and give sans-serif a shot.

Last but not least, we have the script/handwritten fonts. The fancy cursive fonts and the playful handwritten scripts; they are the epitome of creativity and personality. According to studies, script fonts can evoke emotions such as intimacy, elegance, and femininity. However, they can also appear unprofessional and hard to read, especially when used in body text. So, if you want your work to scream “creative and personal touch,” go ahead and use scripts, but with moderation.

In conclusion, each font type has its own personality and psychological effects on the readers. Serifs are elegant and authoritative; sans-serifs are modern and neutral, and scripts are creative and personal. But don’t get too caught up in the font wars, my friend. At the end of the day, the content matters more than the typeface. And if you’re still unsure, why not mix and match? Combine the elegance of serifs with the modernism of sans-serifs and sprinkle some handwritten scripts here and there. After all, creativity has no rules (except for Comic Sans, just please don’t). 

Creating a Harmonious Brand Color Scheme

Let’s get colorful! Bringing your brand’s message to life starts with creating a harmonious color scheme that captures your audience’s attention and adds a touch of vibrancy.

To make sure you’re creating the right tone of voice for your brand, it’s important to include a comprehensive branding document when laying out your branding strategy. This document should help you understand and communicate the colors you intend to use in order to make sure everything looks cohesive.

Using the right colors can help your brand stand out and be memorable. It’s important to understand the psychology of colors when using them in your branding. Different colors evoke different emotions, and you want to make sure you’re selecting colors that are in line with your brand’s tone of voice.

Timeless and Elegant Color Palettes

Who doesn’t love a classic and sophisticated look? These colors are like the Audrey Hepburns of the design world – they never go out of style. Whether it’s black and white, navy and gold, or ivory and champagne, these color combinations are always chic and refined.

You can dress them up or dress them down and they’ll still look fabulous. They’re like the little black dress of interior design – always appropriate, always in vogue.

With these color palettes, you can achieve a look that exudes sophistication without trying too hard. They’re the perfect choice for those who want a stylish yet effortless-looking space. So go ahead, embrace the timeless and elegant color palettes and you’ll never regret it. Just like Audrey once said, “Elegance is the only beauty that never fades.” 

Fun Neon Color Palettes

Oh, neon colors, how they make our eyes sparkle and our hearts sing! Who needs regular ol’ pastels and earth tones when you can have electric pinks, greens, and yellows that scream, “I’m alive, baby!”

When it comes to fun neon color palettes, there are no rules. Mix and match to your heart’s content, whether you want to channel your inner 80s popstar or go full-on Lisa Frank. And let’s not forget, neon isn’t just for kids anymore. You’ll find these bold hues popping up in high fashion and home decor too, because who says being a grown-up means being boring?

So go ahead, embrace your love for fluorescent shades and add a little sunshine to your life. Who knows, maybe you’ll even inspire others to join the technicolor craze. Just make sure to wear sunglasses if your outfit becomes too bright to handle! 

Modern Color Palettes

Alright folks, let’s talk about modern color palettes. You know those vibrant, eye-catching color schemes that we all see on Instagram and Pinterest? Yeah, that’s what I’m talking about.

Gone are the days of boring beige and plain white, it’s time to jazz things up a bit. Think coral, turquoise, and mustard yellow – these are just some of the colors that are hot right now. And don’t be afraid to mix and match! Combining unexpected colors is a surefire way to make a statement.

Oh, and did I mention that pastels are making a comeback too? That’s right, we’re talking about soft pinks, blues, and greens. Trust me, they’re not just for babies anymore.

And let’s not forget about metallics – gold, silver, and rose gold are perfect for adding some glam to your space. So, get inspired and step outside your comfort zone with some bold and trendy hues. Your Instagram feed will thank you. 

Neutral Color Palettes

These neutral colors are calm, collected and just blend right in like a chameleon. We are talking about whites, beiges, grays, and tans – all the good stuff! Neutral colors are a great option when you want to create a peaceful or relaxing atmosphere.

They are also perfect for layering with other bold colors. You can use them as a base, and then throw in a pop of color for an accent. Plus, neutral palettes are timeless. So next time you’re unsure of what color scheme to go for, consider a neutral palette. Trust us, it’s a classic choice that will never go out of style.  

Developing a Compelling Brand Voice

Now that you’ve got your colors sorted, it’s time to really bring your brand to life with a compelling voice that speaks to your audience – after all, ‘Actions speak louder than words’!

A well-defined brand voice makes sure to include the right tone and language that helps people understand your message. It’s important to make sure everything you communicate is easy to understand, and that you’re consistent in how you communicate.

Here are some dos and don’ts of developing a great brand voice:

  • Make sure to keep it consistent – you want to make sure that your brand voice is consistent across all channels, platforms, and mediums.

  • Be sure to use language that your target audience understands – you want your messaging to be easily understood by your audience, so use words that they can relate to.

  • Keep it simple and uncomplicated – you don’t want to use complicated language or jargon that your audience may not understand.

Even use humor and storytelling from time to time to make your content more interesting and engaging. These are especially helpful when it comes to communicating more effectively to your target audience.

So make sure to include the right tone and language to create a unique and compelling brand voice that will help differentiate your brand in the market.

Differentiating Your Brand in the Market

Differentiating your business in the market can be a challenge, but with the right strategies, you can stand out and make a lasting impression! Building a unique brand identity is essential to any successful business, and at Cole Don Media, we know exactly how to get you there.

First and foremost, it’s important to determine what sets your business apart from the competition and how you want to be perceived by your target audience. Once you have a good idea of your unique selling points, you can begin to create a brand identity that conveys that message to your target market.

From there, it’s important to be consistent with your branding across all platforms. Whether it’s your website, social media accounts, or any other marketing materials, your branding should be cohesive and recognizable. You should also be sure to use visuals that speak to your brand’s tone and mission. Incorporating elements such as colors, fonts, and logos are key for creating a strong brand identity.

It’s also important to ensure that your messaging is consistent with your brand’s mission. Your brand’s voice should be specific, consistent, and tailored to your target audience. It should also be reflective of your brand’s values and mission, so that customers can easily recognize your business.

With a well-defined brand identity and consistent messaging, you’ll be sure to stand out in the market and make an impact.

How To Write Consistent and Compelling Brand Messages

Having a consistent and compelling brand message is essential to standing out in the market and making an impact, and Cole Don Media can help you write the perfect one. Plus, with our strategies, you won’t have to worry about your message getting lost in the noise.

Crafting a powerful brand message is no easy feat; it requires creativity, precision, and a deep understanding of the brand and its values. It’s important to keep it focused and to the point. A good brand message should be succinct, yet meaningful. It should also represent the core values of your brand. In other words, it needs to have a purpose and tell a story that speaks to your audience.

At Cole Don Media, we take the time to understand your brand, its values, and its goals. We use that understanding to create a message that is consistent and compelling. We strive to create a message that will make an impact and leave a lasting impression. With our strategies, you can be sure that your message will be heard loud and clear.


We’ve come to the end of our guide to building a strong brand. With the help of Cole Don Media, you can create a distinct identity that stands out in the crowd.

You can craft a logo, choose the perfect fonts, create a color scheme, and develop a voice that resonates with your customers. And you can make sure your brand is always top of mind with consistently compelling messages.

So don’t wait any longer – it’s time to start building your brand and be the envy of the industry!

Brand Guide FAQ

We often ask ourselves, how do we measure success and track progress? As a digital marketing agency, we believe that the best way to measure the success of a brand guide is to evaluate its impact on the audience.

We like to look at the number of sales and conversions, as well as the engagement on social media, to get a better idea of how the brand guide is resonating with the public. Additionally, measuring the number of website visits and the amount of time spent on the page can also provide valuable insight.

By tracking these metrics, we can better understand the effectiveness of our brand guide and make adjustments to further maximize its impact.

At Cole Don Media, we know that keeping your brand messaging consistent across all channels can be a challenge. That’s why we believe in one interesting statistic: 97% of consumers expect a consistent brand experience, regardless of the platform they choose to interact with.

To ensure that your brand is always on message, we provide strategic planning, creative direction, and comprehensive tracking to guarantee that your brand messaging is unified across all channels. We want to make sure that your brand is always engaging and reaching the right audience.

We believe in creating a lasting impression with our clients’ brands. That’s why at Cole Don Media, we take the time to craft a unique brand guide that will stand the test of time.

We don’t take shortcuts, but rather dig deep to understand the ins and outs of each brand, so that their messaging is consistent across all channels.

With our years of experience and creative minds, we’ll help you create a brand guide that will last for years to come.

We believe that a brand guide should be reviewed regularly to ensure that it’s up-to-date and in-line with the ever-evolving market.

At Cole Don Media, we recommend taking a look at your brand guide at least once a month to make sure that it’s still accurately representing your company’s vision.

Our team is here to help you keep your brand on the cutting edge and make sure that you’re always staying one step ahead!