Social Media Management
Get more from activity and engagement from your accounts with social media management.
In today’s world, social media management is a powerful tool that can be used for marketing purposes or simply to connect with others. In the past, it was popular to have a Facebook page and share some photos on Instagram, but now companies are going social on Twitter, Snapchat, Tumblr and more.
The use of social media has generated a lot of interesting insights for companies who use them as a marketing tool. They can create a persona for their brand and share content about their products or services. Social media has been proven to be the most inexpensive way of advertising. This makes it the perfect platform to talk with your customers and build a connection.
Social media lets you respond to questions and comments and gives you a place to showcase any activity that’s going on around your brand. If your social media presence is good, people will trust you and be more likely to purchase from you. Social media management is crucial for building brand awareness and helping to boost conversions. It’s important to be active on social media in order to build your brand.
It’s necessary to have a strategy for how you’re going to use social media for your business. You don’t want to just throw stuff up and hope that it’s going to go viral. Social media is also a great place to show your personality and share your interests and hobbies. Social media is about being real. It’s about being human. It’s about being honest. It’s about being authentic. It’s about being nice. It’s about having fun. It’s something that you need to continue to do to make sure that you’re putting out high-quality content on a regular basis.
Goals & Objectives
Just because it’s easy to create a profile on social media doesn’t mean it’ll build a following. Developing your social media marketing plan is essential to getting started. I’ll set goals that are S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, and Time-Based).
Who is your audience? Who is most likely to become loyal to your brand? Segment your audience based on age, gender, education, income and location to see the best results for your social media goals. You’ll see that certain demographics flock to specific platforms so it’s important to know your target audience.
Social Media Research
Research is vital to optimizing your social media reach. I dive deep into researching your competitors to find what times, days, and posting frequency work best to engage and inform your target audience about your brand’s service or product.
Social media is designed to be informative and entertaining. If your brand ONLY creates content about sales or product promotion, it’ll likely be ignored. However, if you offer free content (eBooks, Guides, Videos, etc) that helps solve the users problem, then we have an opportunity to engage.
Once I have a full editorial calendar ready, I will develop your high quality social media content. From the digital design to the copy to the hashtags, I make sure that everything is perfect before it’s posted on social media.
Tracking & Reporting Metrics
I provide monthly reporting so you have insight how well your social media campaigns are working and how much your following has grown. Reporting the right metrics will show how your S.M.A.R.T. goals are being achieved.
Social Media Management Packages
Basic Social Media
Advanced Social Media
Elite Social Media
Social Media Management FAQ
As a Longmont, Colorado social media manager, I am more than happy to provide in person social media consultations. If you’re based anywhere along the Colorado Front Range such as Fort Collins, Loveland, Longmont, Boulder, Denver, I would love to discuss our social media management proposal and go over your business needs and deliverables.
I work with several different social media platforms including
When you’re starting out, focus on building your presence on the platforms that are most relevant to you. It all depends on the kind of business that you’re running. For brands looking to build an audience, it’s best to post on the platforms where your audience already spends time. If you’re in tech, you need to be active on Twitter. If you’re in beauty, you need to be active on Instagram. If you’re in retail, you need to be active on Pinterest, and so on.