Local SEO increases the visibility of search for companies that serve their community face to face.
While SEO focuses on your site and pages getting high rankings in search, the local component of local SEO aims for high rankings in specific areas such as cities and regions. Practices for local SEO include optimizing a business website for local searches and optimizing their Google My Business page. With local SEO, companies use signals such as local content, social profiles pages and link quotes to position their products and services for local prospects and customers.
Location-related factors such as a business listing in Google My Business, local quotes in data aggregators, ratings and signals published by your local customers all add to your local SEO ranking. By following local SEO best practices, companies can improve organic traffic and the searches conducted by customers in the vicinity. Obtaining links from local sources, search engines show that you are running a prominent business in your local area. Additionally, writing guest posts for local websites is a great way to get involved in your community and boost your local recognition.
It is important to enlist the services of a local SEO firm to enhance your online traffic and generate a higher number of leads for your business. If you need help with your local SEO, contact me to get started on ranking your website in your area.
Benefits of local SEO
- Improves online visibility
- Connect with your community
- More relevant traffic
- Increased sales
- Builds trust and authority
My SEO process
The first step is to do a website analysis to determine your current ranking keywords and compare them to your competitors.
Next I identify prime target keywords for your brand with clear, defined goals and objectives to increase your website traffic.
Once your primary keywords have been identified for optimal growth, I implement your keywords throughout your website content.
Testing & Measuring
Now I can analyze your search engine rankings for individual keyword performance and prevent stalling by adding new content with more keywords.