Keyword optimization is a critical step in the initial phase of search engine optimization and paid search.
Keyword optimization, also known as keyword research, is the act of identifying, analyzing and selecting the best keywords to drive qualified traffic from search engines to your website. Keyword research is the start for SEO and includes searching your website for keywords that rank higher than their competitors and above other keywords that potential customers are looking for. This means that one of the main objectives of SEO is to identify the keywords that your potential customers will use to search your products and services and to use them in the right areas of your website.
When it comes to SEO success, your organic search efforts will be much more effective when you discover, research, analyze and select the right keywords for your website. Keyword optimization plays an important role in every aspect of Internet marketing, from content strategy to link formation, how you group your keywords in your AdWords ads and how you group and organize your website content (also known as your information architecture ). Performing keyword searches and optimizing each page of your site will increase your chances of placing higher, increase traffic to your site, and attract more leads and customers.
Incorporating the right keywords will not only help improve the traffic to your website, but also the conversion rates. If you need help with your SEO keyword optimization, contact me to get started on ranking your website.
Benefits of keyword optimization
- Drives quality traffic to your website
- Higher organic search
- Discover new markets & trends
My SEO process
The first step is to do a website analysis to determine your current ranking keywords and compare them to your competitors.
Next I identify prime target keywords for your brand with clear, defined goals and objectives to increase your website traffic.
Once your primary keywords have been identified for optimal growth, I implement your keywords throughout your website content.
Testing & Measuring
Now I can analyze your search engine rankings for individual keyword performance and prevent stalling by adding new content with more keywords.