Cole Don Media

Pay-Per-Click Advertising

Scale your business revenue with highly targeted pay-per-click ad campaigns.

PPC stands for “pay-per-click” and is a type of internet marketing advertising where advertisers place ads on various websites and platforms and pay a fee every time one of the ads is clicked on. PPC ads are a model that allows you to pay for each click you receive on sites like Google, Facebook and Bing. Search engine marketing strategies like Pay-Per-Click advertisements are one of the top sources of website traffic. Not only does it increase your conversions with high-intent visitors, it also builds brand awareness. PPC (Pay-Per-Click) can even potentially give you ad space when customers search for your competitors.

PPC campaigns include platforms such as Google ads, Bing ads, social media ads, and more! PPC gives you control over your keywords and you only pay for the clicks you get. Keep in mind that paying more per click won’t increase your chances of appearing more prominently in the search results. Your search engine PPC campaign is subject to something called an Ad Auction which automatically determines the relevance and validity of your advertisement. It’s critical to rank in the first three paid search results because they receive 46% of all clicks.

You need someone who can look at keywords you want to address, the competition in your niche and the way you plan your ad targets. For complete PPC ad management, a trusted PPC specialist like Cole Don Media can advise you on your budget, how to set up your ad target management and generate the best possible ROI for your business. The truth is that pay-per-click marketing works for almost any type of business – whether you want to sell products on an e-commerce site, generate leads for a service-based software company, develop brand awareness or direct foot traffic and phone calls to your local store. If you want to generate more customers faster, PPC marketing is the way to go.

Alternatively, if you want to see what search engine optimization could do for your organic website traffic, see how we can help here: SEO Services

Keyword Research

Cole Don Media will analyze your industry and customer needs to implement an effective keyword list that will maximize the ROI for your PPC campaign.

Ad Copy & Design

You only have a few seconds to capture the attention of your customer. We make sure your AdWords copy and design are unforgettable.

PPC Optimization

Sometimes you need to go through several iterations of testing to find what keywords offer the best returns and optimal results.

Full PPC Audit

Are you currently running an underutilized PPC campaign? Let’s take a detailed look at your campaign to find new opportunities and minimize overspending.

Remarketing

Reach users who previously interacted with your website to make sure your brand’s presence remains prominent.

Consulting & Reporting

Cole Don Media provides detailed PPC reports and analytics to update you on your campaign’s performance. We also offer consulting on various elements such as cost-per-acquisition, ROI tracking, and more.

PPC Package Pricing

Entry Level PPC Advertising

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Of Ad Spend Per Month

Advanced PPC Advertising

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Of Ad Spend Per Month

Enterprise PPC Advertising

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Pay-Per-Click FAQ

As a Longmont, Colorado pay-per-click agency, we are more than happy to provide in person paid advertising consultations. If you’re based anywhere along the Colorado Front Range such as Fort Collins, Loveland, Longmont, Boulder, Denver, we would love to discuss our PPC advertising proposal and go over your business needs and deliverables.

Yes, we have a minimum management fee of $500 regardless of ad spend.

You may not want to spread yourself too thin by advertising on every network and platform. It’s important to be strategic with your money when investing in PPC campaigns. If you’re going to spend money on PPC, then you need to be sure that you’re getting a good return on your investment. It’s wasteful to randomly advertise everywhere on the internet. Cole Don Media will help you focus your ad campaigns so you get the most out of every dollar you spend.

Some of the most common places that businesses advertise are:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • TikTok

Yes, people do click on pay-per-click ads. In fact, studies have shown that people click on pay-per-click ads more often than they click on organic search results. Research has shown that ads appearing in search results get 46% of user clicks. Users who click on ads are actively looking for a service or product and are twice as likely to make a purchase vs. their organic counterpart.

Collectively, businesses have spent almost $130 billion for their online advertising in 2019. These high profile brands wouldn’t invest in targeted PPC ads if they didn’t work.

The cost of your pay-per-click will depend on a number of different factors. Your cost per click is affected by your bid, your quality score, how much competition there is for the keywords you’re targeting, and the location of your target audience.

Google Ads uses a quality score to determine how much you’re going to have to pay per click. The higher your quality score, the cheaper your ads are going to be. How do you improve your quality score? You’ve got to get your ads to be relevant to the search query.

The quality score is based on the click-through rate (CTR) on your ad, the keyword’s relevance to your ad, the quality of the landing page and the bid you’ve placed. So it’s important to work with someone who is experienced with marketing funnels to increase your conversions.