Make every email count! Let's create an email marketing plan that's right for your business!
With stricter and ever-changing social media standards for marketing and advertising, email contacts are becoming more and more valuable and reliable as a marketing tool. Email marketing has a big reach and can put your message in front of a wide audience.
Email marketing is one of the best ways to connect with your audience, update them with news or promotions, or get feedback about your product or service. It’s a powerful tool that can be used to acquire, engage, and retain customers through segmentation and automation.
At Cole Don Media, we tailor each email campaign to maximize performance. We work closely with your brand to develop achievable goals and ambitions. Then we create your email marketing campaign strategy and deploy actions that will be taken to achieve those goals or enforce those tactics.
The email marketing scale is quite simple- it takes about the same amount of effort to send one email versus 100, with the use of these email marketing platforms. If not done right, your emails will be thrown in the trash, or even worse, go straight to spam. As experienced full-service marketing professionals, we provide the copywriting, design, and captivating headlines to get you more clicks and conversions.
If you’re still looking to build a larger email list, we must first drive extra traffic to your website. A good inbound marketing strategy to drive traffic is through professional SEO Services. Alternatively, a good outbound marketing strategy to get website visitors is through PPC Advertising.
Newsletter emails are a great way for businesses to provide their subscribers with helpful knowledge and tools. Cole Don Media helps you create engaging content for your how-tos, announcements, promotions, and new services/products.
Acquisition emails help move your customers through your funnel ultimately leading to a conversion. Grow your brand recognition and increase your revenue with users who already expressed interest in your business or brand.
Retention emails keep a line of communication open to subscribers who haven’t interacted with your brand or business in a long time. This strategy helps keep your hard earned customers coming back for more.
Promotional emails are designed specifically to encourage your readers to purchase a new product or service. It helps reward engaged users with exclusive deals or even help cross-sell your offerings for a larger payout.
Email Package Pricing
Email Marketing FAQ
As a Longmont, Colorado email marketer, we are more than happy to provide in person email marketing consultations. If you’re based anywhere along the Colorado Front Range such as Fort Collins, Loveland, Longmont, Boulder, Denver, we would love to discuss our email proposal and go over your business needs and deliverables.
We are experienced in using all major email platforms such as Mailchimp or Constant Contact. If you need assistance finding the right one for your business, we are more than happy to help you. Each one has their own pros and cons and pricing plans and as our client, you deserve to make an informed decision.
Customers open and read emails that are relevant to them. So you need to understand your customer’s expectations and curate your content for them.
Whenever you send an email ask yourself, “Does this content and subject line matter to my customer?”
Focus on your value and benefits and create a call-to-action to make more conversions.
If you can inspire your audience, it can most certainly increase your sales or conversions.
Give your customer a reason to invest their money in your brand/products.
Show them you provide a solution to an existing or future problem. Connect with them emotionally and rationally with your brand’s message to grow trust which ultimately leads to a conversion.
First of all, never EVER purchase an email list. The email addresses are not verified, you don’t know if they’re still in use, and there’s no guarantee that any of them are interested in your brand/products.
Grow your list with incentives or deliverables such as newsletters, blog post updates, freebies, or giveaways. Make it a pop-up, or a section on your website with a proper disclaimer. This way you know they’re interested in what you have to say and you know it will go to an active email.
We all know you don’t want to overload your customer with a barrage of emails. This will only burn them out and increase the chance they will unsubscribe from your campaign.
Once a month is a great start for businesses to create a brand presence. Even twice or three times a month is acceptable if you have enough content or promotions. Once a week at the same time/day will create some consistency so your audience knows when to expect your emails. You may have to experiment with your frequency to find that sweet spot.