A/B testing is key if you're looking for ways to continuously optimize your website for conversions.
A/B testing, a must-have in any marketer’s arsenal, can seem intimidating due to its technical and statistical nature. In fact, this is one of the easiest and most effective ways to increase your conversion rate. For data-driven marketers looking to improve the user experience of their sites, A/B testing is the foundation of experience optimization used to increase conversion rates. Used as a way to experiment with big and small changes before going for broke, it is an important tool for deciding which experience to apply to all users. Each factor has a large impact on the conversion rate of a website, and testing to find the best version of the elements makes a significant contribution to optimizing the conversion rate.
A/B testing is the process of comparing the performance of different types of content, recommendations, notifications, coverage, etc. against a specific target to see which one performs better. Also known as split testing, A/B testing allows you to test variations of campaign-specific elements, such as landing pages, next to each other. Test Form A with another Form B on your page, and the results will show which form has the highest conversion rate. A/B testing can be used to test everything, including search ads, sales emails, and website text.
In simple terms, a goal is what you want to achieve, which leads you to the decision to test. As with anything in life, you need a clear purpose to support subsequent testing decisions. So, here are the steps you should follow from getting an idea to successfully setting up a test in your content experiments. Your business goal is the end result you want to achieve when you decide to run a test.
Benefits of A/B testing
- Improved user engagement
- Better content
- Lower bounce rates
- More conversions
Why you need conversion rate optimization
Website traffic is expensive whether your doing SEO or PPC services. Therefore, it's vital to increase your chance at a conversion with every website visitor.
Conversion rate optimization is the process of using psychology to get a better understanding of your customers through constant funnel testing.
Once I've launched your testing campaign, I can analyze the results and figure out what's working for your brand and what isn't and test again for better results.
I eliminate unnecessary roadblocks from every touchpoint of your marketing funnel and create high converting calls-to-action for a smooth experience.