Conversion Rate Optimization
Conversion rate optimization is changing your qualified leads into conversions by testing and analyzing your user behavior.
- More clicks
- More sales
- More conversions
- More ROI
- More time spent on your website
Conversion rate optimization is the process of finding what encourages your customer to take an action such as filling out forms, buying a product or downloading an eBook. It’s a practice best utilized on existing websites and brands who want to see more conversions and less lookers. Conversion rate optimization (CRO) is not only an attempt to increase web traffic to your website, but also an attempt to optimize the website experience so that your existing visitors behave in a certain manner.
Conversion optimization improves the user experience and increases customer loyalty and trust in your brand. The process of optimizing conversions enables you to increase your number of qualified leads, increase sales, reduce acquisition costs, increase value for your current leads and customers and grow faster and better. Each conversion is an action you expect from the user, and as a result, you collect user information, make sales, and gain insights into how users interact with your campaigns.
In CRO, we observe the end user behavior, create a conversion funnel, analyze results, and improve the decision making process of your customer by optimizing your website content. Ultimately, I want to do what works best for your business. A long-term process of conversion testing can achieve a sustained, repeatable and consistent increase in conversion rates on your website. A good conversion test program can increase the sales of your websites month by month and achieve significant cumulative annual growth
What does the CRO process look like?
- Identify Goals
- Gather and Analyze Data
- Create Hypothesis and Test Variants
- Make A Prediction
- Test Prediction
- Analyze Results
- Repeat Process
CRO Consultation
It’s important that together we create your goals, KPI’s, targets, and other data points so we can see where you’re at now and where you plan to be.
Analytics Audit & Setup
Is your analytics collecting the right metrics and behavior? Can you see your customers journey and speed bumps that prevent them from converting?
Data Collection & Analysis
To provide effective changes to your website CRO, we need to collect a sufficient amount of data about your customer behavior.
A/B Testing
A/B testing and reporting will provide some insight into what methods and growth driven designs work best for your website.
CRO Roadmap
A CRO roadmap gives us a calendar of events for the next 3 months to effectively test and evaluate different growth driven strategies.
Customer Journey Mapping
Reduce the amount of clicks it takes from discovery to sale. A frictionless journey is the ultimate goal to creating effective conversions.
CRO Package Pricing
Basic CRO
- 2 CRO or UX Assets (Initial)
- 1 CRO or UX Asset (Monthly)
- Project Management Schedule
- Heatmap and Click Stream Testing and Analysis For Up To 4 Pages
- Conversion Tracking Code Setup
- Confirmation Page Setup
- Goal Funnels Setup - Initial Analytics + Reporting
- Initial Conversion Audit - What Portions Of Site To Test/Optimize For Conversions + Optimization Suggestions
- Use of Google Optimize For A/B Testing (Client Google Analytics Access Is Required)
- ROI & Split Test Reporting Schedule
- Creative Design For A/B Testing
- Market Research
- Conversion Strategy
- Static Calls To Action Design
- Lead Form Setup/Modifications
- Navigational Modifications
- Multivariate Conversion Testing
- USP and Headline Copywriting
- Setup Of Auto Responders
- Incoming Traffic Reporting And Recommendations
- Lead Forms Integrated Into Supported CRMs (ex. Salesforce.com, Microsoft Dynamics, Sugar CRM, etc)
- Performance Test & Conversion Reporting
- Landing Page Creation
Advanced CRO
- 4 CRO or UX Assets (Initial)
- 2 CRO or UX Asset (Monthly)
- Project Management Schedule
- Heatmap and Click Stream Testing and Analysis For Up To 8 Pages
- Conversion Tracking Code Setup
- Confirmation Page Setup
- Goal Funnels Setup - Initial Analytics + Reporting
- Initial Conversion Audit - What Portions Of Site To Test/Optimize For Conversions + Optimization Suggestions
- Use of Google Optimize For A/B Testing (Client Google Analytics Access Is Required)
- ROI & Split Test Reporting Schedule
- Creative Design For A/B Testing
- Market Research
- Conversion Strategy
- Static Calls To Action Design
- Lead Form Setup/Modifications
- Navigational Modifications
- Multivariate Conversion Testing
- USP and Headline Copywriting
- Setup Of Auto Responders
- Incoming Traffic Reporting And Recommendations
- Lead Forms Integrated Into Supported CRMs (ex. Salesforce.com, Microsoft Dynamics, Sugar CRM, etc)
- Performance Test & Conversion Reporting
- Landing Page Creation
Elite CRO
- 8 CRO or UX Assets (Initial)
- 4 CRO or UX Asset (Monthly)
- Project Management Schedule
- Heatmap and Click Stream Testing and Analysis For Up To 16 Pages
- Conversion Tracking Code Setup
- Confirmation Page Setup
- Goal Funnels Setup - Initial Analytics + Reporting
- Initial Conversion Audit - What Portions Of Site To Test/Optimize For Conversions + Optimization Suggestions
- Use of Google Optimize For A/B Testing (Client Google Analytics Access Is Required)
- ROI & Split Test Reporting Schedule
- Creative Design For A/B Testing
- Market Research
- Conversion Strategy
- Static Calls To Action Design
- Lead Form Setup/Modifications
- Navigational Modifications
- Multivariate Conversion Testing
- USP and Headline Copywriting
- Setup Of Auto Responders
- Incoming Traffic Reporting And Recommendations
- Lead Forms Integrated Into Supported CRMs (ex. Salesforce.com, Microsoft Dynamics, Sugar CRM, etc)
- Performance Test & Conversion Reporting
- Landing Page Creation
Conversion Rate Optimization FAQ
As a Longmont, Colorado CRO expert, I am more than happy to provide in person conversion rate consultations. If you’re based anywhere along the Colorado Front Range such as Fort Collins, Loveland, Longmont, Boulder, Denver, I would love to discuss our CRO proposal and go over your business needs and deliverables.
It all depends on the objective of your website. Some examples of tracked metrics include bounce rates, time spent on your site, user flow, conversion rates, A/B test results, goal tracking and more.
I create formal quarterly reports.
A/B testing is a split test to compare results of two variants. This gives us insight into our hypothesis and allows us to analyze the results. In this case, we typically use A/B testing in landing pages to see which one converts better and why.
Heat maps are indispensable to finding patterns in behavior. It uses data to highlight how users interact with your website. This helps me provide suggestions for areas of improvement.