White Papers

In terms of marketing, white papers can be used to conduct in-depth research on specific topics (such as the status of social marketing) and give brand power to gain the trust of the audience. Because marketers often place white papers in the form of emails, these reports can help achieve goals such as lead generation and sales.

Traditionally, white papers promote products or services, and marketing and sales use it to persuade shoppers to buy one brand instead of another. With the ubiquitous growth and proliferation of content marketing (the creation and distribution of non-promotional content designed to stimulate interest in companies and their products), white papers have become more and more common in other industries. Creating high-quality industry content in the form of white papers can enhance a company’s position in its industry.

One of the main reasons companies can’t use white papers in their content strategies is because they don’t know where those marketing materials end up in the sales funnel. To figure this out, you’ll want to have a digital marketing agency to utilize. Contact me to see how white papers can make your brand an authority in your industry.