Cole Don Media

Branding

Tagline Development

Tagline development serves to illustrate the unique selling point of a company and to convey a clear understanding of the business.

Like the design of your logo, a tagline or slogan enhances the awareness of your brand and helps your company to establish itself in people’s minds. The purpose of tagline development is to create a positive, memorable phrase that stays in the minds of your customers and helps them identify your brand and marketing message. A great company tagline distinguishes your company from your competitors. For this reason, you must ensure that your brand tagline is relevant and readily available to your product or service. The wrong tagline message can do more harm than good to your brand.

Writing a great tagline can be challenging, but once it’s in place, it adds a strong extra dimension to your brand. As it is, the tagline development is a decisive step in the branding process. Selecting a strong message requires time, strategy and creativity, but it is an essential part of the branding process.

Taglines and slogans are a marketing tool with which companies leave a lasting impression on their customers. Therefore, a successful tagline can become synonymous with a brand name or logo if done right. Reach out to so I can brainstorm your next great tagline.

    Benefits of tagline development

    My brands are

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    Distinctive

    Every brand should be unique to their industry and target market. A good brand will stand out and leave a long-lasting positive impression.

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    Creative

    Your brand should be creative from the name to the logo to the message you tell. This will amplify your marketing campaign and build your success.

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    Easy

    Brands should be easy to spell, easy to understand, and easy to pronounce. Difficult and abstract names tend to be harder time being memorable.

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    Appealing

    Your brand should be appealing to your target customer. A brand that is likeable creates more engagement and generates more brand awareness.

    Get started on your business branding with a free consultation from a Colorado brand expert.