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Cole Don Media

Product Naming

The main purpose of product naming is to guide your ideal customer towards buying it by showing them why it's the right choice.

Product naming should align with the broader concept of your brand, telling consumers your unique story. Your new product now or in the future will be side by side with other products in your collection, so you need a name that matches your existing brand and marketing language. Consider how your new product name will fit into your broader branding and marketing strategy.

Although your initial research may open up a window with the product names used by your main competitors, you want to reach your base and avoid a product name that is too similar or overlapping with another in the market as a whole. Competitor analysis allows you to see what strategies and naming
conventions your closest competitors are using, and choosing a different route can help your product stand out.

Forge a attractive product market by understanding your target audience and naming your product the way they like it. Understanding and researching the market in which your product is being placed is crucial when creating a name. This does not mean that the name should be extravagant but should be unique – you want to stand out from other brands and products in your space.

Not only do you need to choose an unforgettable name that is not yet in use but also to choose a name that will grow with you as a company. Reach out so we can develop the perfect product name for your brand.

Benefits of product naming

    • Product recognition
    • Builds customer confidence & trust
    • Allows for scalability
    • Creates uniqueness
    • Appeals to your target market

My brands are

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Distinctive

Every brand should be unique to their industry and target market. A good brand will stand out and leave a long-lasting positive impression.

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Creative

Your brand should be creative from the name to the logo to the message you tell. This will amplify your marketing campaign and build your success.

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Easy

Brands should be easy to spell, easy to understand, and easy to pronounce. Difficult and abstract names tend to be harder time being memorable.

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Appealing

Your brand should be appealing to your target customer. A brand that is likeable creates more engagement and generates more brand awareness.

Get started on your business branding with a free consultation from a Colorado brand expert.