Cole Don Media


Brand Positioning

Effective brand positioning means that your marketing messages help you be more compelling, appealing, and stand out clearly.

Building and positioning a brand requires the coordinated efforts of various moving parts to create the kind of perception in the marketplace that drives your business. Brand positioning can be defined as a brand positioning strategy for the purpose of creating a unique experience in the minds of customers and in the market. Positioning is the process of differentiated from the competition.

It’s about what you offer, the value you offer, and the place you occupy in the minds of your target audience. It is built against competition in a way that signals differentiation and its purpose is to ensure that when targeted consumers think about your brand they are aware of the benefits you offer. In this way you are showing your brand value to your target audience, they represent carefully crafted key messages and actions that create a distinctive and differentiated brand.

Creating a well-defined brand positioning strategy is how your customers perceive your brand as a reliable option that delivers on its promises. When you can truly send your brand message to your target audience it will help you justify the position of your brand and your competitor. Reach out so I can position your brand for optimal growth.

Benefits of brand positioning

My brands are

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Every brand should be unique to their industry and target market. A good brand will stand out and leave a long-lasting positive impression.

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Your brand should be creative from the name to the logo to the message you tell. This will amplify your marketing campaign and build your success.

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Brands should be easy to spell, easy to understand, and easy to pronounce. Difficult and abstract names tend to be harder time being memorable.

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Your brand should be appealing to your target customer. A brand that is likeable creates more engagement and generates more brand awareness.

Get started on your business branding with a free consultation from a Colorado brand expert.