Cole Don Media

Branding

A logo is your brand's fingerprint and brand guide is the backbone of your business.

Starting your brand is monumental and requires lots of forethought. You want a graphic designer to put as much heart and soul into your business as you do. With over 20 years of experience, I have helped many businesses get their start. Ultimately, it’s my goal to create a unique brand strategy and identity for you to be successful with. That’s why I take the time to carefully craft each logo by hand and make sure every pixel is perfect before handing off my designs. You’re in good hands when you hire me for your logo!

Get my FREE proposal

Level up your marketing game with custom professional branding packages with Colorado's best branding agency.

As a Colorado branding agency, we understand the importance of creating a lasting visual impact. Our branding and logo design services are fully customizable to suit every clients’ needs, allowing us to create the perfect message, from the smallest details on up. As a master of brands, we’ve had the pleasure of working with a variety of companies all over the world and help launch several startups.

Your logo is the first impression you get with your target audience. For this reason, it needs to be a unique and memorable experience that properly represents your brand. During the logo design process, we conduct a study of thousands of fonts and illustrations to represent your brand. Our branding agency can design anything from simple elegant type logos to intricate hand-drawn sporty mascot logos. With our professional logo design, your business will have a new brand identity to proudly display and will be better able to imagine who you are and what is your business doing.

Businesses looking to be successful don’t stop with a killer logo. Your brand identity should be outlined in a brand guide combined with premade templates to optimize your marketing plan. Brand books are equally as important as your logo design. Brand books are a complex overview of your company’s visual and written characterization that revolves around your key traits and core values. These guides are there to ensure that anyone representing your brand provides consistent imagery and tone. Brand books consist of your brand’s history, vision, personality and key values, brand message or mission statement, logo usage, color palette, typography, image style, business card design, letterhead, and more. This is an essential asset to any growing brand.

Once you have a solid brand foundation, the next step of your marketing strategy should be developing your website. Check out my web design services to get started on your next website. To enhance your website, you should build and adapt your SEO using my highly specialized search engine optimization tactics.

Your brand is important and if you want to be successful, a top-notch position will help you find your target market. I help find untapped or underutilized markets where your brand has room to grow. Define your strengths and weaknesses as well as those of your competitor(s) to better understand how you should highlight your specialties.

Brand Architecture

Think of brand architecture as a blueprint of your brand’s structure within your organization. Clear and concise brand architecture helps both employees and clients understand the most important components of your brand and how they interact with and relate to one another.

Brand Attributes

A chief factor of marketing success is the development of key attributes that appeal to your specific target audience. I get to know your brand’s target audience and identify attributes they are uniquely drawn to. Correct and consistent development of brand attributes across all media channels helps with brand consistency and aligns your brand’s perceived value with its pricing.

Tone & Voice

Brand tone and voice includes not only what you say as a brand, but the order, rhythm, pace, and message behind the words. Your brand’s tone and voice express the brand’s personality and set of values. Your audience gets a glimpse of the people that make up the brand via their tone and voice.

The very first step in the process of business – client relations is an introduction. Your brand’s name and/or tagline are the greeting your clientele receives on first contact. A good brand name and tagline does more than just describe your product or service.

A brand strategy is a plan of action designed to build, protect, and enhance the reputation, identity, and value of your company. It defines the way your company will interact with customers, suppliers and others in the marketplace, as well as how it will differentiate itself from competitors.

If you want to start a business, you'll need a brand

Guides your marketing strategy

Every great story needs a hero. Your brand is that hero. I’m talking about a strong archetype that speaks to your potential customers. It helps to guide your marketing strategy and help you achieve your goals.

Helps customers identify your brand

 A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Builds your business for growth

 A great brand is invaluable to the future of your company. It has the power to empower you and how much potential you have. A brand reflects how a business perceives itself and this in turn has a major impact on your customers.

PLANS

What Branding services our agency offers

As a branding agency, our goal is to establish a strong and consistent image for your business by coming up with the perfect name, logo, brand colors and package design. The cool thing about our services is that we take care of everything for you. Whether it be creating a website, managing your social media accounts or offering traditional marketing services like printing and advertising campaigns.

Marketing Icon

Logo Design

Marketing Icon

Brand Book

Marketing Icon

Brand Strategy

You need a branding agency that knows what they're doing

Branding company based in Longmont, Colorado, with over 20 years of experience creating visual identities and marketing strategies that inspire loyalty at an emotional level.

When it comes to your brand, you can’t afford to be “just okay.” Being just okay doesn’t get people’s attention and make people want to do business with you. You need an expert branding consultant. One that knows your target market, listens to what you have to say, is understanding of your brand positioning, and can help you create a unique and captivating brand identity for your business. Whether it’s building a new brand or rebranding an existing company, we’d love the opportunity talk to you about our branding services.

Rasterized

Vector

One of the main differences between a raster and vector logo is how they are made. The main goal in creating logos is to maintain their clarity, even when enlarged several times or printed.

Process

Our branding agency's comprehensive process

If you’re a small business or mid-size company you might be wondering why you should bother with defining your brand and core values – or even what they are. The first step is perhaps the biggest for anyone who wants to be an entrepreneur. Define the “why” for your existence and focus on a set of core values you want to have as a brand. Proving your brand’s value can help you reach more customers, generate more sales and make your company much easier to run. With the help of an experienced branding agency, we can do the heavy lifting for you.

Branding can make your product or service enticing to your customers, and in doing so, corner the market. In order to take your brand to the top, though, you need to first conduct some research into the market you want to capture a piece of, your competitors offerings, and then formulate a strategy on how you will best position your brand to grab a piece of that pie. You need to know your customers, which means talking to them, listening to them and learning from them. Who are they, what do they love and hate? How can you help or innovate in ways they haven’t thought of?

Brand identity implies a sense of familiarity between a company and its clientele. An effective brand identity is one that is unique, memorable, and appropriate to the company’s aims. In addition to an overarching brand message, there are other key components of a brand identity system including logo design, color palette selection, typography, stationery + more. When looking at the elements of an effective brand, logos and colors often take center stage. And rightfully so – a cohesive and consistent logo can be a major source of brand equity, including aiding in the avoidance of costly (and embarrassing) brand identity crisis situations.

A style guide is a set of standards that define the look and feel of a brand. They include information about the scale of certain elements, typefaces, colors, and even design elements such as whether you should use icons or images in your design. The brand style guide is a crucial part of your brand building for many reasons. Not only does it help keep track of your brand design and voice across all channels, but it also ensures that every customer gets a consistent brand experience when they interact with you.

Packages

Branding & Logo Packages

 Designing a brand is a difficult task. A lot of time and effort has to be put into it. The outcome is a huge factor in the success of your business and a badly crafted brand identity can hurt your company. Our agency has 20 years of experience when it comes to creating unique brands. No matter what stage your business is at, our branding agency has a package plan for you.

Marketing Icon

Logo Design

$ 0
On Average
Marketing Icon

Brand Book

$ 0
On Average

*All written content and research provided by client. If you need research and professional copywriting, please take a look at our brand strategy package. This package is strictly about designing your brand book.

Marketing Icon

Brand Strategy

$ 0
On Average

Highly Trusted

Why hire our branding agency?

As a Colorado branding agency, we deliver practical and profitable online strategies. We make your brand easy to understand, engaging, and useful. And most importantly, we do all this while harnessing the power of creativity. When you work with us, you’ll get the experience and expertise that comes from over 20 years of experience in branding, websites, and marketing. We create brands that make you look good, and logos that make you stand out from the crowd.

Marketing Icon

Honest And Transparent

When you're a start-up or a small business, money is always tight. As an honest and transparent branding agency we don't play pricing games like other agencies. Instead, we build brands that fit your business and your budget. No scope creep or additional costs. Just the best branding and marketing that your business can get.

Marketing Icon

5 Star Rated

Ever since day one we have been striving to provide our customers with the best working experience possible. We're a 5 star rated branding agency because we believe in customer satisfaction. Our only goal is that you are happy! We'll take time to listen to your goals as an organization and make sure we get it right.

Marketing Icon

Branding Experts

We're Cole Don Media, a branding agency from Longmont, CO, and we're here to help you achieve your goals. We've been doing this for 20 years for every type of industry. We have a set process that we use to help companies build their presence and make sure their brand resonates with their prospects and customers.

Marketing Icon

Full Service Agency

We're more than a branding agency, we provide full-service marketing for every client who comes our way. If your business needs a new logo, that's where most of our clients start. However, it doesn't end there. As your brand grows and adapts to fit your ever changing world, so does ours. We'll continue to work with you through all aspects of marketing — design services and SEO just to name a few — to ensure your business is where it needs to be.

Marketing Icon

Results Oriented

At Cole Don Media, we believe in the power of branding. That's why we're dedicated to helping small businesses get from where they are today to where they want to be. We know that great branding is one of the best ways for businesses to grow, and that's why we're a results-oriented branding agency. We help make businesses successful.

Marketing Icon

Passionate

Our job is our passion which is why we keep up with the latest in the industry to ensure your brand is fresh and that it appeals to your target market niche. We pride ourselves on being able to provide an extremely fast and quality service to our customers.

FAQ

Branding FAQ

As a Longmont, Colorado branding expert & logo designer, I am more than happy to provide in person brand consultations. If you’re based anywhere along the Colorado Front Range such as Fort Collins, Loveland, Longmont, Boulder, Denver, I would love to discuss my branding proposal and go over your business needs and deliverables.

A vector logo is the correct way of making your logo. Rasterized or photographic logos created in programs like Photoshop will not properly scale and results in pixelation. On the other hand, vector logos are mathematically calculated algorithms that display your logo in a pixel perfect format allowing them to be scaled to any size.

Absolutely. While I may reference your left and right competitors, I do not use pre-made clip art or designs with your brand’s logo design. Your logo will be 100% unique to your brand that fits your tone and values. Notably, your logo will not be a widely replicated design you see with logo generators.

Typically logo prices vary based on the designers experience, quality of work, amount of concepts and revisions, and number of assets received. Each graphic designer has their own style of design so I highly recommend that you choose a designer that resonates well with your visual aesthetic.

There’s also a wide variety of free logo generators floating around on the internet. These typically present poor quality and recycled designs. Being a free logo generator, they do not provide editable files, high quality fonts or commercial licensing.

As a rule of thumb- you get what you pay for.

If you’re using your logo for business cards, t-shirts, or any other printed collateral, you’ll need to pay for font licensing. Fonts are copyrighted and protected by intellectual property laws. Font licensing is essentially just a license that allows you to use a font in a specific way.

Contact

Fill out our contact form to get custom quotes from our branding company.

If you’re looking to revolutionize the way you do business or want a free consultation, Cole Don Media is here to help your brand shine!

Text us

(970) 966-5480