Cole Don Media

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Cole Don Media

Iconography

Iconography is a powerful tool for branding because it's an instant association with the company or organization.

Iconography is a visual illustration of features, functionality, or content. It’s not just a logo, but a set of visual element that can help build brand awareness. Icon libraries provide a solution for basic branding and user experience requirements. Properly incorporating iconography into your branding can help build your name recognition by adding a level of familiarity that doesn’t exist with words alone.

All different kinds of companies use icons to represent themselves – from small businesses to large corporations. In today’s world, icons are often used as a way to identify a brand. Custom icons can fit into your brand design environment and become an integral part of your brand voice. Contact me today so I can start building your own iconography library.

Benefits of iconography

  • Can be simple or complex
  • Provides personality
  • Adds interest
  • Aids navigation
  • Highly versatile
  • Shows consistency

My process for the perfect design.

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Discovery Stage

In this stage of my graphic design process, I dig deep into your target audience, goals and overall objectives.

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Design Stage

Here is where I brainstorm and develop your next creative piece of your marketing strategy.

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Review Stage

This stage gives you a chance to review and request edits on your design before it goes into final production.

Launch Stage

Now that I've received final approval, you'll get your brand new design in a ready to use format.

Get started on your next design project with a free consultation.