Iconography is a powerful tool for branding because it's an instant association with the company or organization.
Iconography is a visual illustration of features, functionality, or content. It’s not just a logo, but a set of visual element that can help build brand awareness. Icon libraries provide a solution for basic branding and user experience requirements. Properly incorporating iconography into your branding can help build your name recognition by adding a level of familiarity that doesn’t exist with words alone.
All different kinds of companies use icons to represent themselves – from small businesses to large corporations. In today’s world, icons are often used as a way to identify a brand. Custom icons can fit into your brand design environment and become an integral part of your brand voice. Contact me today so I can start building your own iconography library.
Benefits of iconography
- Can be simple or complex
- Provides personality
- Adds interest
- Aids navigation
- Highly versatile
- Shows consistency
My process for the perfect design.
In this stage of my graphic design process, I dig deep into your target audience, goals and overall objectives.
Here is where I brainstorm and develop your next creative piece of your marketing strategy.
This stage gives you a chance to review and request edits on your design before it goes into final production.
Now that I've received final approval, you'll get your brand new design in a ready to use format.